Acne Studios Bags Are Back

This is not the first time that Acne Studios has ventured into the world of handbags, but the Swedish fashion label didn’t have much luck the first time round, or rather, leather accessories were not a priority for the expansion of the label – which began life as a creative agency co-founded by Creative Director, Jonny Johansson. Now Acne is an unstoppable fashion powerhouse with a turnover of 120 million Euros a year and 40 shops worldwide, most recently a new flagship in Berlin’s Gallery district. The bag collection was predictably born from a design epiphany (nothing Johansson does is ever on a whim or to fill a gap.) Speaking about the new collection he says. ‘For me a bag is more than an object, it’s a personal thing. When I started looking at bags, the intention was not to do an ‘it-bag’, but to explore the world of bags and create different styles and characters. I really enjoy designing bags since it’s so sculptural, almost like creating a piece of art.’

So about these sculptures… there are three collections in total, launching on December 8th on e-commerce and at Acne Studios stores. The Rope styles (pictured below at the SS16 press day) take their inspiration from the AW15 collection, with the rope stitching used to reduce the volume on a backpack, messenger and hip bag – straps are apparently inspired by those on a guitar!

The Buckle style harks back to the very foundation of the label (Johansson launched the brand with 100 pairs of jeans made for friends) and also draws from the ‘uselessness’ of champagne bags. The bucket shape is finished off with a belt buckle just like your favourite pair of Acne jeans.





The Hero range is a large shopper bag that borrows from the Buckle style and comes in blue denim, cognac, black and glycine (we figure this is purple like the flower).

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The leather is butter soft (bags are made entirely in Italy) and prices are surprising lower than you would expect: from 300-1400 Euros each.

Check out Acne Studios’ new embossing service too, available online now. The typography was developed by artist Jack Pierson and you never know quite what letters will be big and which will be small. An excellent Xmas gift.