Acne Studios Amazing
New Milan Store

Acne Studio’s new Milan flagship is really very cool. As expected, the brand’s creative director and all-round maverick Jonny Johansson has thought outside of the box, by er, creating a whole new box of his own.

Situated in the historic Brera district of the city, the store stretches minimalism to its most dramatic effect. Grand arched windows form a U-shape around the entire structure, while a granite floor is set at the same level as the 15th century  Piazza del Carmine outside. The outcome could be described as a modern extension which flows from the existing architecture of the square, much like a super slick conservatory. 

But the ceiling is the pièce de résistance: a symmetrical continuum of straight light fixtures all set within a baby pink frame (that Acne Studios perfect pink that we all know and love!). At night these bolts or arrows of reverberate their energy to dazzling effect.

Speaking about the new boutique Jonny Johansson said, “It took five years to find the perfect place for us in Milan. I am so happy that we waited, because the Piazza del Carmine has the exact sense of individuality and community that I like. The store is totally unique, and also totally Acne Studios.” 

Acne Studios Milan Store

Acne Studios Milan store Acne Studios Milan store Acne Studios Milan store


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