AM to PM with A|X Armani Exchange


Courtesy of Armani Exchange comes a watch collection that takes us from early mornings to late nights in (timely) style come Autumn 2016, as illustrated by names such as ‘Night Bright’, ‘Shadows’ and ‘Orange Crush’. First launched in 1991 in the USA as a sister brand to Giorgio Armani’s empire of classic Italian elegance, Armani Exchange takes its creative cue from the energy of urban streets, music and emerging trends. The AW16 watch selection, available from July this year, follows suit, using bright orange leathers, traffic-light red details and signature gold-tone plating.

‘Orange Crush’ combines a glossy sunny dial and light reflecting crystal details with a pure leather strap in sprightly orange. There are two versions: AX6012 has a curvilinear flat fit while and the narrow AX4243 attached the bright strap to orange banded case with two delicate silver buckles. A second daytime choice is the new ‘Digital Download’. Recognising the popularity of the digital watch, A|X Armani Exchange elevates and updates this technological throwback with a tactile, textured silicone strap in either black or electric blue with matching watch faces. The multifunctional, futuristically styled display is protected by a riveted, heavy duty brushed steel case, able to withstand pressure. A classic option is the ‘Golden Rule’ range. One of the brand’s signatures has long been gold-tone plating; these new designs showcases the technique in subtly different tones, from light to dark. Armani Exchange opened its first stand-alone store in New York’s SoHo in the Autumn of 1991. Upon closer inspection, the geometrically shaped components of the ‘Golden Rule’ collection, such as bevel-shaped links, remind us of the architecture of that downtown Manhattan haunt.

Armani Exchange takes us into the small hours with paired down design ‘Night Bright’. Its opaque black dial features unexpected flashes of  red, blue and orange. Equally, the strap is available in a choice between vibrantly tinted, expandable nylon or the darkest of black leathers. One of our favourite new A|X Armani Exchange creations has to be the poetically titled, black and silver ‘Shadows’. A clear, see through dial is set in an industrial chic brushed stainless steel case, combined with subtle black leather straps. The men’s version, which is slightly larger in size, reveals the centre of the dial to be grid-textured, while the more delicate women’s version sparkles with crystals. A day (and night) to remember by A|X Armani Exchange. FB

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All images: Armani Exchange, Watch Station International at House of Fraser