Beauty Pop-Up
Estée Lauder teams up with Ruuby

beauty pop up

Remember when concierge services were for the elite of this world – people who required a last minute box at the opera, first class flights to Sandy Lanes or a new set of tyres for their Bentley, preferably in 18ct gold? They’d put in a call/ text/email through to an appointed ‘genie’ and their wish wold be granted, for a not-so-princely fee of course. These days, the term concierge service doesn’t just refer to subscription portals aimed at the super rich who hate admin; the concept has become much more democratic. The idea of offering a luxury service (through an app and/or website) which is aimed at the discerning but genuinely time poor has become vastly more accessible, but there are only a handful of businesses that do it well.

beauty pop up

Ruuby – AKA ‘London’s Digital Beauty Concierge’ – has made beauty bookings hassle free for Londoners. Professional and busy women often waste time trying to book appointments through salons – and you know what that’s like: listening to elevator music, grappling for your diary whilst holding bag/latte/papers/sandwich/all of these, biting your already chipped nails while you wait for a human voice to acknowledge your existence, and so on.  So the idea with Ruuby is that you find a slot online that suits you and book an appointment with a vetted and experienced beauty professional in real time. You also pay via the website so none of the tricky stuff happens face to face. The beauty expert – anything from a nail technician to a masseuse – arrives at your home or office like an angel sent from heaven.

 beauty pop up

Beauty pop-up

The company is gathering more momentum with a brand new pop-up at No.6 Mortimer in Fitzrovia, which will become a kind of beauty hub-come-salon where clients can enjoy treatments, after hours events and beauty tutorials. The pop-up will launch in partnership with Estée Lauder and as such, the salon will feature leading prestige products from Darphin, Bobbi Brown, Bumble and bumble, Essie and MAC. For those who want to improve their beauty skills, there are a number of events on the cards: Darphin will host ‘Summer Skin Expert Masterclasses’ while Bobbi Brown will run ‘Pro-Artist’ make-up workshops.

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beauty pop up

If you prefer to take the weight off, tempting services include Darphin facials, blowdries and braids and of course a whole menu of mani-pedis. The minimum booking fee is £15, but amount can be redeemed against products purchased at the store.