Bruta Arthur Yates Interview

 

bruta arthur yates interview 4
Bruta Arthur Yates

 

Bruta Arthur Yates

We first met Arthur Yates, the young designer behind Bruta, last May. A few months after the shirting brand’s London Fashion Week: Men’s – then LC:M – presentation at an art-filled Chelsea townhouse, Yates explained the USP of his fledgling label in suitably craft-focused terms: “I wanted you to be able feel the hand of the artist on the shirts”. A year later, Bruta has grown to encompass additional product categories to the debut tailored and embroidered shirts, and one-off events. This includes life-drawing classes hosted by Liberty; the London department store has remained a loyal supporter of Yates’ brand to this day. “The brand is still quite similar in ethos, our influences remain travel, culture and the arts”, says Yates, taking stock of the last couple of months. “All our Bruta shirts designs are all hand drawn, it is important that everything we make you can feel the hand of the artist. We still specialise in embroidered and printed shirts, however, we are slowly developing into new categories”. New creations include Bruta designs for the home: “This season we made some throws and added some jersey pieces to the collection”.

bruta arthur yates interview 4
Bruta Arthur Yates

“Our spring/summer 2017 collection was inspired by trips to Italy”, says Yates, describing the season’s colourful designs, inspired by personal holiday mementoes. “My girlfriend and I love travelling round Italy. Whenever we have a chance, we organise a road trip round a different part of Italy. Their culture is so rich and dramatic; from the small hill top towns to the monumental cities like Florence, Rome, Venice”. Yates souvenirs of the trip include Spaghetti Western (above), a pastel version of the classic cowboy shirt, and Azzuri, a navy viscose shirt with pearl buttons and embroidered likenesses of Italy’s star football strikers. “The nice thing about Bruta is the freedom we have to explore so many different projects”, explains Yates when asked for possible career alternatives.  “Bruta is the Plan A,B, and C”. ” There is no big plan in place. Every season we just add different bits where we feel we can make something special”.

ALSO READ:  Bruta Designer Arthur Yates On Doing Things Well and Living With Gauchos
bruta arthur yates interview 4
Bruta Arthur Yates
bruta arthur yates interview 4
Bruta Arthur Yates