Burberry’s Jumping Campaign Goes Bespoke

Like it or hate it, Burberry’s Festive Film has accelerated its social interaction with a special booth in its Regent Street store, London, that allows shoppers to jump along with Romeo Beckham, Naomi Campbell, James Corden and Elton John. The #BurberryBooth, powered by Google, inserts a 15 second video into the exiting Christmas campaign – and quite convincingly too. A favourite so far has to be this one shared on Instagram by @j.linguini whose theatrics and flailing arms should be applauded for dramatic authenticity. The brand has also released two cute animated versions of the ‘trampoline jump of joy’ featuring a santa and a guardsman. As for the booth, can someone please try it whilst wearing nothing under their Burberry mac – now that would be worth sharing.