Ciao Paris!
The Refreshed Emporio Armani Store & Caffè Takes Over Paris’ Left Bank

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“Paris provides a highly prestigious backdrop, and this location in particular, in one of the city’s liveliest districts”, says legendary Italian fashion designer Giorgio Armani of the city’s left bank, the site of the new re-opened Emporio Armani store and cafe. Located at 149, Boulevard St. Germain, this sleek and contemporary outpost of the Milan designed mens- and womenswear line adds to Italian fashion’s foothold on Paris. The Rive Gauche has long been a firm favourite with the city’s artists, poets and designer; its storied buildings can now be admired framed by six large scale windows part of the Emporio Armani store.Spread over four light-flooded floors, counting a total of 1460 sqm, the store offers a complete Armani wardrobe; from Emporio Armani tailoring to EA7 sportswear and Armani Jeans; in addition to the brand’s accessories such as watches, eyewear and jewellery. “I worked on a new concept, airy and flowing, that surrounds and guides visitors while enhancing the product. At the same time, I find it essential to refine every aspect of the brand’s lifestyle”, the designer explained.

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A Renaissance Man at work, Giorgio Armani closely collaborated with a team of architects on the store’s most recent incarnation. The theme was  flowing weightlessness, and so thin walls are covered in tactile fabrics, their clean whites contrasting with opaque black  stone flooring. Garments are suspended via metal tubing, while accessories such as this season’s much coveted micro bags are kept safe in luminous glass sculptures. The new Paris location also includes an Emporio Armani Caffè, serving traditional italian, after shopping treats on the outside terrace or in the leather clad, wood-floored restaurant.

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 Photographer: Beppe Raso