Daniel W Fletcher AW17 – Youth Rally

Daniel W Fletcher AW17

The Daniel W Fletcher AW17 collection at LFWM was not subtly alluding to recent political upheavals. It was downright shouting about them. The presentation drew its inspiration from a political rally with models standing on podiums as if they were the candidates for a new kind of utopian administration. Or, as the show notes put it, the presentation was ‘a nod to the continued importance of political engagement for young people. And to the significance of voting in making sure the voices of the youth are heard.”

Daniel W Fletcher is indeed a young man who wants change. His goal is to remind today’s disengaged youth that all is not lost. The designer, like the rest of us, was feeling the weight of the world on his shoulders last year and has re-emerged pheonix-like with a cleverly veiled optimism.

Daniel W Fletcher graduated from Central Saint Martins in 2015 and launched his London-based label immediately after his collection was stocked by Opening Ceremony. AW17 marks the brand’s first space on the LFWM schedule. His previous collections are stocked internationally and have received worldwide press coverage. Since graduating from Central St. Martin’s in 2015, Daniel has produced three collections, won the BFC Fashion Film Award 2016, and opened a pop up shop in Covent Garden in collaboration with Farshid Moussavi.

Daniel W Fletcher AW17 – Youth rally for positive change

Daniel W Fletcher AW17 was about creating a new dress code for lost generation in need of direction . A uniform of hope for youngsters who have felt muffled by political tugs of war, here in the UK and abroad (Brexit, Trump and conflict zones aplenty).

A leather patchwork jacket was the most symbolic look of the collection. It stood as a metaphor for a ‘sewn together’ set of ideals that the designer is championing, shoulder to shoulder with a silent army. In his mind, his karmic ‘soldiers of change’ wore suits turned inside out and sportswear stripes on traditional outwear. On their heads, suede caps took on the appearance of helmets to match utilitarian boot bags and chunky brogues. It was however, the collection name, ‘Let it Bleed’, that struck the biggest cord.

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It underlined a sense of mourning and reflection, picked up in his unusually sombre palette. Black, navy, rust, cream and tan – not exactly the colours of hope, but a combination that aimed to engender a sense of pathos in the guests. And so it did. Through darkness comes light after all.

Daniel W Fletcher AW17 Youth Rally

Daniel W Fletcher AW17 Youth Rally

Daniel W Fletcher AW17 Youth Rally

Daniel W Fletcher AW17 Youth Rally

Daniel W Fletcher AW17 Youth Rally