Daniel w.Fletcher Liberty London
First Look at the Pop Up Store

Daniel w.Fletcher Liberty London

Daniel w.Fletcher Liberty London

Daniel w.Fletcher has a brand new pop-up store at Liberty London which marks the designer’s first brick and mortar stockist in the capital. Fletcher’s BA menswear graduate collection was snapped by Opening Ceremony and he subsequently went on to become Kim Jones’ protégé at Louis Vuitton. This 22-piece range – his SS17 collection – will be available to buy from the famed department store for four weeks only.

Daniel w.Fletcher Liberty London – the space itself echoes Daniel’s SS17 film STAY (supported by the BFC) about young anti-BREXIT campaigners: flags from the celluloid short are peppered around the store and form a kind of politicised treasure trail to the pop-up. The name Liberty is all therefore all the more pertinent for a young designer who challenges the unsettled climate we currently find ourselves in Britain.

Last year, Daniel – who was this year shortlisted for the prestigious LVMH Prize – opened a pop-up in Covent Garden which was designed by London-based architect Farshid Moussavi whose firm is responsible for the stunning mirror flanked trapeze-like structure that houses the Cleveland Museum of Contemporary Art in Ohio. The FMA studio also conceived the London shop interior forBREXIT.

Daniel w. Fletcher’s AW17 collection presented for the first time on the official LFWM schedule this January will be stocked internationally in a total of 14 stores.

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Daniel w.Fletcher Liberty London

Daniel w.Fletcher Liberty London