Dipping into the Med with The Future Fashion Programme

The applications are now closed for The Future Fashion Program in Paris, part of the Who’s Next and Premiere Classe trade shows and sponsored by NotJustALabel.com – which means the finalists are due to be announced within the next 30 days.

Before explaining more about the program, a quick interlude to showcase the Mediterranean-inspired creative campaign that’s doing the rounds on Facebook, designed by the French agencies Fakepaper and Cordialement Paris. They bring out a nostalgic urge to react scenes from 1960’s movie Plein Soleil with Alain Delon, the first adaptation of The Talented Mr.Ripley – sun soaked and sexy as you can imagine….


Plein Soleil with Alain Delon and Marie Laforet
Plein Soleil with Alain Delon and Marie Laforet


…. back to the programme:

I Like Cop SS16

Each year, the program selects 30 young talents (out of 800 + applicants) to present their SS17 collections in front of a panel of industry professionals who then advise  them on how to build brand identity and encourage business development in the French capital. The selected contestants also get to showcase their collections at the trade shows (Who’s Next is fashion, Premiere Classe is accessories) for free. Stage 2 sees the group  whittled down to 15 as they are invited to next season’s trade shows to present their AW17/18 collections. By September next year, 12 are eliminated and the final three winners receive their third and final free both at the trade shows for the SS18 collections. Although held in Paris, it’s a competition open to emerging talent from all around the world – finalists from there seasons ago include irreverent Belgian label I Like Cop and Australian womenswear designer Kelly Love, below. kellylove

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On Venice Beach
Backstage Film

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