Dressed to Dance: From Louis Vuitton’s Twist to Tom Ford’s Gaga Video

This month, actress Alicia Vikander showed off her snake hips in Louis Vuitton’s new Twist video by dancing along to Chubby Checker’s famous 60s track holding a variety of LV Twist bags. Vikander, who is also the new face of Louis Vuitton with SS16 campaigns shot by Patrick Demarchelier, is a former ballet student. While she may have expertly performed her own solo shimmy for the Parisian label, she’s part of a bigger dancy-fashion trend that reached a high point last year with Tom Ford’s SS16 fashion film starring Lady Gaga.

Rather than present his spring/summer 2016 collection at Paris Fashion Week or in LA in front of his Hollywood following, Ford opted for a fashion film inspired Saturday Night Fever to showcase his womenswear, directed by Nick Knight. (Ford was otherwise engaged in his own directorial project: his new feature film, Nocturnal Animals, set for release in early 2017). The models strut down an illuminated catwalk one by one, like the glamazons of an exclusive disco tribe. Spot Lucky Blue Smith, Aymeline Valade, Lexi Boling and of course, Lady Gaga, who sings the reworked classic of I Want Your Love. 

TOM FORD WOMENSWEAR SS16

Tom Ford doesn’t own dance though for SS16 and Cruise 2016… Here some more of our favourite fashion dance films…

GUCCI CRUISE 2016
Alessandro Michele’s Cruise 2016 Collection is amped up in a short film by Glen Luchford. Models decked out in vibrant ‘60s and ‘70s patterned knits (think chevron-striped dress, floral bomber and kitsch bohemian dresses) get jiggy with it in the ornate Florence villa. Serious vintage vibes.

OPENING CEREMONY SS16 RUNWAY
Toying with the regular runway topples, Opening Ceremony thought to shock audiences with models who purposely took a tumble on the catwalk. Donning the SS16 collection were New York City Ballet dancers were interspersed amongst the models; they gracefully fell in the name of dance, and well, fashion. Their intentional tumbles evolved further into a graceful dance performance. Renowned choreographer Justin Peck structured the routine, while their fluid movements echoed a soundtrack produced by Kingdom.

JIMMY CHOO AW15 COLLECTION
Jimmy Choo featured dancer and model Ondria Hardin as the face – and feet – of their autumn/winter 2015 campaign. Whether she is strutting in knee high leather boots or posing with this season’s handbags, the video oozes 70’s disco.

RAG & BONE AW15 MENSWEAR
Looking back to early this year, Rag & Bone presented their AW15 menswear collection through a study of movement. Featuring American ballet dancer Mikhail Baryshnikov and Los Angeles street dancer Lil Buck, the film not only showcases the current collection but also speaks volumes about the brand, anyone, any age can wear Rag & Bone, and they are certainly unfettered by the clothes. The contemporary dance film is directed by Georgie Greville to a song by Venetian Snares.

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Mulberry – From England With Love
In the spring Mulberry produced a series of short films ‘From England With Love,’ the first entitled ‘Cressida Bonas and the Buttercup Dress.’ The Cressida Bonas is known for her relationship with Prince Harry, but in fact the blonde beauty is an alumna of London’s Trinity Laban Dance Conservatoire. She danced for emerging film director Ivana Bobic.

MOVEment by AnOther Magazine
MOVEment was a series of performances uniting the creative fields, fashion, dance and film. Collaborating with Sadler’s Wells with Ford Vignale, the live performance ticket sales went to charity. The fashion brands that participated were: Prada, Gareth Pugh, Calvin Klein, Iris van Herpen, Chalayan, Alexander McQueen, and Stephen Jones Millinery.

Words by Janine Leah Bartels