Gucci Milan Fashion Week Show AW17

Gucci Milan Fashion Week AW17 show A New World Order

Gucci Milan Fashion Week AW17

Gucci Milan Fashion Week New World Order AW17

The lead up message the Gucci Milan Fashion Week AW17 show on Instagram promised “a garden inhabited by signs, symbols and archetypes invoking and recalling remote worlds”.

What we got was much more than this. It was Alessandro Michele’s Gucci Milan Fashion Week AW17 vision of a New World Order where internationalism played a pivotal part in creating a dizzying melding pot of references. Different cultures, eras and traditional fashion ‘trends’ were crossed and weaved together to create that Gucci Milan Fashion Week thing ‘that’ is now so inscrutably addictive. Now in his second year at Gucci, Alessandro Michele’s style makes sense out of an explosive cacophony of visual messages for his Gucci Milan Fashion Week AW17 show. Only this time round, he made it particularly hard for us to unpick their meaning. This was another genius stroke for someone with such a strong and recognisable aesthetic. As always, Michele’s vision for Gucci AW17 was an assault on the senses. So many looks! So much to compute! This was perhaps the point of the show’s centrepiece Plexiglas pyramid. As models snaked around glass tunnels to an ecclesiastical soundtrack, they looked like future Pharos, or rather the deities of a man bewitched with symbolism and the talismanic power of naturalistic emblems (though more flowers than fauna this time round). Read on…

Gucci Milan Fashion Week Show  Gucci Milan Fashion Week AW17

Gucci Milan Fashion Week AW17


There were 70s flares and tiered floral maxi dresses at the Gucci Milan Fashion Week AW17 show. But also nods to Saigon with silky East Asian gowns and oil-paper parasols. There were Scottish kilts, sun hats the size of helipads as well as leather biker jackets and accessories that looked like they’d endured a hail storm of studs, pearls, rhinestones and floral embellishments. There was even a male model dressed in a one piece ‘gimp-suit’ complete with ‘slave’ collar (sparkly for a more moderate approach to S&M). Michele has certainly explored the idea of religiosity in fashion in the past (most literally for his Gucci SS17 collection at Westminster Abbey) but for his Gucci AW17 show he wasn’t preaching to the converted. Instead, with so many looks and so much to dismantle, Michele was proffering a utopian fairytale for those who are already hooked. And hooked we most certainly are.

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