How a Wet Biker Inspired G-Star Raw’s 1996 Elwood‏ Jeans

They say that the simplest ideas are the best, which explains the enduring popularity of G-Star Raw’s Elwood 5620 jean, a design classic that was born following a fleeting moment in the South of France in 1996…

While visiting the French Riviera, Head designer Pierre Morisset noticed a biker who had been drenched by the rain; he clocked his wet jeans which were stuck to his body and had changed shape because of his riding position. Inspired by this unusual twisted form, Morisset conceived the Elwood, complete with motocross-inspired engineering including knee patches, 3D shaping knee darts, saddle patch, heel guards and slanted thigh seams.

The design was named after motorcycle icon Mike Hailwood (don’t be mislead by the spelling: pronounce ‘Hailwood’ like a Frenchman and you’ll see how this happened.)

To mark the 20th anniversary of the jean, a limited edition G-Star Elwood 5620 jeans will be released on the 20th of each month throughout 2016, with versions created by (so far) mysterious artists and ‘collaborators’.

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