Lacoste and Yazbukey
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Lacoste and Yazbukey

Lacoste and Yazbukey. When you think of the renowned french sportswear brand Lacoste, you think of that little green crocodile and the familiar stripes of their classic polo that will always have you ready for that spontaneous tennis match you may one day find yourself a part of.

The preppy, sports-inspired brand is getting ready for the warmer weather and the upcoming  2017 edition of French tennis tournament Roland Garros, with their latest collaboration with outré accessories brand ‘Yazbukey’ for a fun and playful new collection that is currently available on the Lacoste website. The Lacoste and Yazbukey line features an assemblage of quirky ‘emojis’ including three tennis ball characters and a re-designed crocodile.

Lacoste and Yazbukey

The Lacoste and Yazbukey collection is made up of a range of polo shirts, skirts and accessories mixing the brand’s preppy universe and the Parisian princess’s love of bold colours for men, women and children. Family tennis match anyone?

The ‘emoji’s’ or avatar tennis balls that Yazbukey has designed to give Lacoste’s classic polo an upgrade are, as she described, modified to convey emotions. “We gave them a face, a personality. One of them is shy and frightened. Is it the crocodile or the racket it is scared of? The second, more “flirty” one is a glamorous seductress with a sensual red mouth, like the emblem of my brand. The last one is quite a handsome guy, showing off with its dark sunglasses”.

Lacoste and Yazbukey

The emoji like images appear on the breast pocket of the iconic Lacoste polo shirts, featured in white, navy, and red, with some boasting horizontal stripes in contrasting colours. Also included is a striped t-shirt design, a pair of summer shorts, a collection of leather goods, and a white cap showing three crocodiles chasing a tennis ball. The collection is a fashionable take on a tennis kit that makes you want to pick up your tennis racket again.

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Lacoste and Yazbukey

Yazbukey was given ‘carte blanche’ when it came to the collaboration. The brand’s Creative Manager Felipe Oliveira Baptista said he wanted to let Yazbukey add her personal touch. “I wanted to let Yazbukey play with the codes of mixed tennis in a way which was in step with her personal work. Very pop-style cartoon-like expressions on the balls, with a touch of humour, immediately seemed to me to be an obvious choice”.