LCM: London College of Fashion MA Star: Bethany Williams

The first show to kick off the LCM AW16 shows was dedicated to the emerging talents of the London College of Fashion’s MA course in Fashion Design Technology Menswear.

Piquing our interest is Bethany Williams who used waste materials from food banks and recycled cardboard from Tesco to produce her final collection. Seemingly it all started 67 weeks ago with this picture on Instagram…


And this is what we got, an amazingly rich collection of lookalike fabrics made from throwaway materials.


Bethany’s aesthetic is also deeply rooted in a desire for social change and charity particularly towards poverty in the UK. Speaking about her collection, aptly called ‘Breadline’, she said, “The current collection ‘Breadline’ particularly wants to highlight and help find solutions to the hidden hunger in the UK, specifically working along-side the Vauxhall Food Bank and Tesco to achieve this. I have developed an exchange of fresh fruit and vegetables (from Tesco) for waste items from the food banks users. I developed a collection using these waste materials,  plus recycled cardboard and ‘Tesco everyday value’ branded organic prints, all donated by Tesco. We will be donating 30% of profits to The Vauxhall Food Bank, continuing the cycle of exchange.’” 

Expect great things to come from this emerging designer whose unique design stands tall alongside her beliefs.

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