London Fashion Week 2013 schedule

london-fashion-week-2013

The London Fashion Week 2013 schedule unveiled not just household names but also up-and-coming foreign-born fashion creatives.
There were a range of specific events in a bid to extend the reach of Fashion Week with Princess Beatrice hosting an event for Asian media and fashion designers, followed a few evenings later by a British Fashion Council event to celebrate Korean fashion.
Indeed, there was a strong Asian presence with the Korean stars Eudon Choi and J. JS Lee unveiling their new collections as well.
The 2013 London Fashion Week was also the occasion that saw the reappearance of designer Pearce Fionda – the first time since 1995 with a collection that was hailed by fashion watchers everywhere.
The Week also played host to luxury British brand DAKS
The Week also played host to luxury British brand DAKS and the creative input from its creative director, the Italian Filippo Scuffi, with a collection that was on trend with floor-skimming strapless dresses that utilised the trademark house check.
Indeed, Mr Scuffi told the media: “I want the collection to be sensual, soft and timeless. I want to extend the range so it includes dresses for special occasions.”
One of the star attractions which attracted media attention was the appearance of Victoria Beckham to judge up-and-coming designers for the International Woolmark Prize. Worth £67,000, the competition aims to celebrate clothes that have been made from wool which was won by Christian Wijnantsx.
The schedule for London Fashion Week also included the first pop-up shop that celebrated British contemporary fashion called, The Shop.
Fashion gurus could buy ready to wear fashion outfits
One of the attractions for the shop is that fashion gurus could buy ready to wear fashion outfits, shoes and accessories from the likes of Prism, Sophie Webster, Bella Freud and Markus Lupfer.
Organisers of the shop also arranged for flash sales, readings, musical performances, guest appearances and interviews to help fashion lovers engage with The Shop.
The Week’s schedule also saw Somerset House being transformed into an incredible designer and fashion shopping experience with exclusive catwalk shows and educational panels that were aimed at impressing style-savvy fashion lovers to buy clothes from more than 100 of the UK’s best loved designers and brands.
Not to be outdone, there was also a full-size cinema screen installed for the Fashion Film Festival in St Martin’s Courtyard so fashion designers could see the catwalk footage being screened to larger audiences.
Digital schedule put together by the British Fashion Council
There was also a digital schedule put together by the British Fashion Council with a range of fashion films being presented in other cinemas and off-site venues. All of these films were available for viewing online afterwards.
For many people, the London Fashion Week was also the first time that the British Fashion Council decided to stream multiple catwalk shows onto its Twitter feed which has more than 420,000 followers.
It’s the first time that several catwalk shows had ever been live-screened on the social media platform. In addition, shows that were held in the courtyard show space were also streamed live on YouTube.
One of the big attraction for this was to show those who could not make Fashion Week, some of the shows that were outside of the official venues including Paul Smith, Mulberry and Burberry.
As it does every year, the British Fashion Council had put together a hectic schedule for London Fashion Week 2013 and fashionistas who head to the capital from around the world would undoubtedly have been impressed with the organisation and the fashions they saw.