Lou Dalton AW17
Shropshire meets Manchester

Lou Dalton AW17 was not set to a Smiths soundtrack but This Charming Man may well have lulled the designer’s tribe of languid boys who wore knitwear made for tough romantics. For Dalton’s AW17 at collection at LCM was a game of contrasts. Artful-Shropshirite meets Mancunian Jack the Lad. This is perhaps best epitomised by the actor Russell Tovey, friend of the designer  who stars in Lou Dalton’s brilliant AW17 campaign. Watch him dress backwards to an unsettling industrial score by Irons, below.

Lou Dalton comes from a small village called Stoke Upon Tern in deepest Shropshire. In order to pursue her dreams in fashion she left school at the age of 16 and started an apprenticeship for a local bespoke tailor. After 3 years she decided to go back to school and studied design at the Royal College of Art. She then moved to Italy to hone her trade. She worked as a junior designer for Stone Island which gave her an expertise in sportswear. On her return to London she worked as a jobbing designer building up contacts and support with British manufacturers. This network gave her the confidence to set up her own brand, Lou Dalton in 2009. The rest, as they say, is history.

Lou Dalton AW17 plays on subtle duality

This idea of subtle ‘duality’ was compounded by her chunky knits (a main focus this season; produced by true Brit John Smedley). As well as loose, utilitarian tailoring in the form of indigo and white denim trousers. These were incorporated into most of her core pieces. The knitwear had everyone guessing too. We could see  thick mohair sweaters with feminised large bobbles. As well as fine gauge merino sweaters that had been screen-printed on the front in either blue or gold, creating a block of colour.

Lou Dalton has enlisted the abstract artistry of textile designer John Booth to create his vision of the Shropshire landscape. The resulting pattern for Lou Dalton is pink, red and yellow.  And this throws some serious shapes about as seen in her thin screen-printed sweaters and the shirt and trouser combo below. All this from the designer whose values lie with high quality, wearable fashion for the man who’s got grit to go with his creative spirit.

All Images Below Lou Dalton AW17 Backstage

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