Why Mario Sorrenti Was the Best Man
for the Balmain ‘Sibling Campaign’ Shoot

Mario Sorrenti has once again worked his magic for Balmain – as if creative director Olivier Rousteing needed the extra ammunition ahead of the label’s hotly anticipated H&M collaboration this November. Sorrenti previously shot Kim and Kanye West for the brand’s ‘Army of Lovers’ SS15 menswear campaign images, and this season he’s adapted the idea of ‘love through the lens’ from celebrity partners to siblings at Olivier’s request.gigiandbellahadid_balmain_mariosorrenti_news

The photographs, which verge on hyper real, feature Kendall and Kylie Jenner, Joan and Erika Smalls and Gigi and Bella Hadid for womenswear. Strangely, brothers Armando and Fernando Cabral for the men’s collection have been left out of most online news stories, probably because Google search won’t go as bonkers for them as the girls. It’s a shame really, because this one’s the most arresting image; there’s something of the Greek tragedy about the ‘tableau’ as shards of light bathe the brothers in a kind of celestial aura as one man looks forlornly down at the other, who in turn stares vacantly at the viewer, possibly dead, but wearing some very cool jewel-encrusted threads.



Mario Sorrenti has a notable back catalogue of sisters and brothers in his portfolio. That’s not to say it’s his ‘thing’, but certainly the photographer has a knack at capturing the special intimacy and connection that siblings share in pseudo candid situations, see Elle and Dakota Fanning whispering a secret for W Magazine, taken in December 2011, below.

Sorrenti also shot identical twin brothers Laurent and Larry Bourgeois with Anja Rubik for French Vogue in May 2014, and let’s not forget George Alsford & Dominic Carisch for Pepe jeans Spring Summer 2015, sandwiching Cara Delevingne in various poses.

Perhaps the photographer does have a ‘sibling’ thing going on – all in good taste of course. He did after all cast his ex, Kate Moss, as Gabrielle d’Estrées in his reinterpretation of the famous 16th century painting for Yves Saint Laurent in 1999, in which Gabrielle (King Henry IV of France’s mistress) is seen pinching her sister’s nipple. In this case though, Kate got to pinch male model Scott Barnhill’s chest, and thankfully not her own sister Charlotte’s breast. That would have been overstepping the mark into Terry Richardson territory.

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Mario Sorrenti 'Les Twins' with Anja Rubik
Mario Sorrenti ‘Les Twins’ with Anja Rubik
Above and below, Mario Sorrenti for Pepe Jeans


Dakota and Elle Fanning by Mario Sorrenti for W Magazine