Mayfair’s New Friend
Alexandre Mattiussi Opens AMI

It’s an exciting time for Mayfair. Alexandre Mattiussi has opened his very first London AMI boutique at 75 Duke Street, a stone’s throw away from Selfridges. It’s just what the area needs: a streetwear label that spins classic Parisian style into something infinitely more exciting. ‘Paris-style’ suggests a prescribed uniform or an aesthetic that leans towards bohemian pretension, but Alexandre Mattiussi creates simple and beautifully made menswear (with much transferable to women too) with a touch of playfulness. An effortlessly stylish collection that he designs with himself and his close friends in mind. Oh, and it’s affordable too with prices starting at £50 for apparel. You can’t ask for anything more really – sorry Selfridges’ men’s department, the Frenchman wins.

Alexandre Mattiussi inside the new London Duke Street store
Alexandre Mattiussi inside the new London Duke Street store
Designer and AMI Founder Alexandre Matiussi flanked by England rugby stars Chris Robshaw (left) and Ugo Monye
Designer and AMI Founder Alexandre Matiussi flanked by England rugby stars Chris Robshaw (left) and Ugo Monye at the store opening last night

At the store opening last night, we tried on all the sweatshirts – some with fuzzy lemon appliqués, others with the word ‘AMI’ sewn on in similar troweling material, available in red, white and blue for patriots or monotone black or grey for classicists. There was also a particularly popular pyjama-style long sleeve white shirt that was held up so many times that it must now bear the fingermarks of devotion.

AMI_shop

The new AMI store in Mayfair
The new AMI store in Mayfair