NO NOISE capsule collection

 

With his streetwear line Serge deNimes going from strength to strength, behatted Chelsea resident Oliver Proudlock is adding a second premium collection to his offering. What’s in a name? Much when No Noise is concerned. Staying clear of overt and loud branding, Proudlock’s newest designs shift focus, relying on advanced fabrics cut precisely. Kept to a colour palette of moody greys, clean whites and serene blues, Tshirts, joggers and shorts take their cue from classic sportswear. A sweater is made using intricately woven soft jersey, worn underneath oversize bomber jackets. “Since I was 13, I was always in art schools, drawing and painting. That was my first love really, and then fashion came alongside it” Proudlock told us recently. A late yet ambitious embrace of the fashion industry.

Serge DeNimes shoot 05/04/16 on location Serge DeNimes shoot 22/03/16 on location Serge DeNimes shoot 22/03/16 on location Serge DeNimes shoot 22/03/16 on location Serge DeNimes shoot 22/03/16 on location