Prada Olfactories and Collage Campaign

Prada’s 10 new exclusive scents that make up the luxury Prada Olfactories collection, are debuting at the labels’s Broadway Epicenter space in New York City’s SoHo, for a limited time only. Set against a Surrealist backdrop conceived by design consultancy 2X4 http://2×4.org/ , visitors are invited to engage with the perfumes through a variety of interactive displays and cut-out collages, including a ‘peep-hole’ video display that reveals an animation as you peer through.

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Developed by perfumer Daniela Andrier (also responsible to Prada’s Candy) the perfumes come in their own specially designed graphic print pouches and are described as “chemical poems” by Andrier, who also claims Miuccia Prada should take most of the creative credit: “[She] comes up with the vision; I simply translate it to scent. I have the right alphabet to express her vision”, said Andrier at the official press view. The perfumes first go on sale at Galleries Lafayette in New York and Milan at the end of September, before an international launch in October.

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