SIBLING debuted their collaborative BABY-G watches at the label’s London Fashion Week AW15 show in February – straps were printed with the designers’ AW15 fair isle pattern to match the collection. Pink of course. This isn’t the first collaboration for the young label, so far they’ve dressed special edition Barbies and they made trainers with Puma for Fall 2014. Speaking about the union, Cozette McCreery of SIBLING enthused:

“Taking the much admired and loved classic BABY-G the strap is a printed adaptation of our exclusive AW15 fair isle pattern in SIBLING Pink, a colour used with great effect by since launching in 2008. The watches (white base and black base) are fun and colourful summing up the SIBLING and BABY-G aesthetics perfectly.”



The watches are part of an ongoing partnership between the two brands, and word on the grapevine is that these bright timepieces will be available to buy in Autumn 2015.


Watch the LFW Feb 2015 catwalk show below!

BABY-G X SIBLING LFW Feb 2015 from CASIO on Vimeo.