Some Trippy Stuff From Saint Laurent

As the holiday season approaches, most fashion brands release new campaigns for maximum selling impact – some are saccharine (see Bruce Weber for Lands’ End) others are celeb studded (Burberry for example features Elton John, James Corden, George Ezra and Romeo Beckham in its ‘Festive Film‘). Now Hedi Slimane loves a (*fcked-up/avant-gardist) celebrity or two as we know, but so far Saint Laurent is sticking with grunge/surf images and some pretty trippy gifs. The creative director recently released the second instalment of photos from his Surf Sound SS16 collection, shot himself and featuring models Dylan and Amelia. It’s a far cry from all the tinsel and smiles we’re being subjected to right now: H&M thank-you for giving us nausea for Xmas via Katy Perry.

Set to a super mellow California dreamin’ soundtrack by Swimmers, the slideshow is so chilled out, it’s enough to make you think that Christmas is at least three weeks away.Oh, wait a minute… Still in true New Romantic/surfer chiller fashion, there’s some storm to shake up the calm via a few flashy, mind-boggling gifs that you can have delivered to your inbox. Far out. P.s the leopard surf board at the end of the slideshow is a worldwide limited edition of 80.


The Ruth Bell gif: Cruise 2016



ALSO READ:  Interview: American Dream
- The Row Collaborates with Oliver Peoples

Xmas gifts gifs