Something About Magazine #2
Out Now



For the second edition of Something About Magazine (spring summer 2016), our flamed-haired cover model George Hard gazes confidently at the viewer with fixed attention and arresting beauty. His countenance is a visual metaphor for the drive and determination that steers every personality involved in this issue, from the game-changing designers featured on our interview pages to the stylists, writers and photographers whose names appear on the credits.

In our interview with Jonathan Anderson (styling by Peter Aluuan), the designer reveals his greatest influences and explains why success should never eclipse ambition. In his words, “the moment you know where you are, is the moment you become self-aware.”  Similarly, founder and creative director of MSGM, Massimo Giorgetti, describes himself as a rule-breaker challenging the conventions of Milan’s design traditions. Fellow Italian, Marco De Vincenzo, speaks of the importance of harnessing your own sense of freedom, even if it means taking a leap of faith; our accompanying shoot, photographed by Peter Carter and styled by Alice Leffons, reflects both the designer’s fortitude and feminine aesthetic.

Something About Magazine celebrates a rebellious spirit, one that doesn’t shout or scream, but instead aims to perceptibly move the markers of established thought. Our cover shoot and story is dedicated to Parisian designer Alexander Mattiussi and his coveted label AMI. His mantra reflects our own: “you can only achieve modernity if you respect the past”. Within our pages you will find a mix of established and emerging designers, all motivated by a desire to create a new kind of language that works in tandem with tradition, be it through craft like shoe designers Marc Hare and Diego Vanassibara, or shape-shifting tailoring as seen in the designs of Daniel W Fletcher, Alexander Lewis, Siki Im and Glenn Martens, who grace the pages of front section entitled, The New, The Now.

Our fashion pages are this time introduced by a single colour block page – a stamp of individuality that serves as an introduction to very different narratives. Braided beauty Amelia Rami is photographed by Edd Horder and styled by Peter Aluuan in a shoot inspired by ‘90s streetwear, while stylist William Gilchrist and photographer Paul Maffi take you on a Dadaist menswear adventure set in the LA hills. In Happy House, fashion director Nic Jottkandt and photographer Johanna Nyholm create an immersive love story in a stripped-back setting to contrast with the energy and audaciousness of a Parisian skate gang, captured by photographer Joe Lai in the fashion story, Live The Lifestyle, a title inspired by model Edena’s favourite song.

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Issue 2 is above all a reflection on diversity and forward thinking; an enduring message aimed at tomorrow’s generation of young creatives who seek inspiration and direction in all its forms. As such, our cover model’s gaze is all the more powerful, an invitation to look encouragingly at the future.

Available at all good newstands now in the UK, priced £5.