Sunnei AW17 Report & Film

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Sunnei Backstage

Who are Sunnei?

Sunnei AW17. Loris Messina and Simone Rizzo came up with the name for their fledgling brand while listening to the radio on a road trip. Sunnei is the young Italian designer duo’s tongue-in-cheek Italian take on the word sunny. Even though it’s one of the worlds fashion capitals its not every day that new designers emerge from the Northern Italian city. At Milan mens Fashion Week, Sunnei debuted their second ever runway collection on the top floor of an inner-city residential building. Th catwalk was lit by the afternoon sun of course. In tune with the brand’s name, Sunnei mixes American sports and leisure wear with an Italian flair for tailoring. One of the collection’s key items was a simple white cotton T-shirt. It’s black logo spelling ‘Jadorerei Sunnei’. And so do we.

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Sunnei Backstage

 

Sunnei AW17: Secret Parties

For their second return to the catwalk,  Loris Messina and Simone Rizzo imagined their bespectacled gang of models as well dressed teenagers who had just escaped through their bedroom windows to attend their friends’ house party nearby. To make it to this clandestine get-together, the Sunnei boys don oversized trenchcoats and baggy jeans, striped rugby sweaters and fuzzy fur coats. Knitwear is one of the brand’s specialism. For AW17 sweaters and scarfs are block coloured and striped. For the morning after, Sunnei has collaborated with Retrosuperfuture on a special design of square and symetric sunglasses. Shielding many a sin. To see more of Sunnei watch our exclusive film.

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Backstage Images: Courtesy of Sunnei

Film: Massimiliano Bomba

Sunnei AW17 Backstage
Sunnei Backstage
Sunnei AW17 Backstage
Sunnei Backstage
Sunnei AW17 Backstage
Sunnei AW17 Backstage
Sunnei AW17 Backstage
Sunnei Backstage
Sunnei AW17 Backstage
Sunnei Backstage
Sunnei AW17 Backstage
Sunnei Backstage
Sunnei Backstage
Sunnei Backstage