The Delights of Detail:
Miu Miu’s Pre-Fall 2015 Ads
by Jamie Hawkesworth
+ Tokyo Store

Miu Miu has released its Pre-Fall 2015 campaign featuring Dutch beauty, Estella Boersma shot by Jamie Hawkesworth. The campaign juxtaposes classic model shots with close ups of still lives, ordinary objects brought to life by Hawkesworth’s inimitable knack of making the mundane magically come alive with vibrancy and colour, see his Preston Bus Shelton Tribute.




The campaign is also leading the promotion for Miu Miu’s new Aoyama Tokyo store, which is championing a similar aesthetic to the photographer, since the new building on Miyuki Street aims to ‘counteract’ the more prosaic look of a street that is “not particularly beautiful or elegant” as stated on the brand’s website, in a statement penned by architects Herzog & de Meuron. The detail shots of the textures and colours of the boutique are sandwiched between similar pink waves, although we still prefer our own pink frames, see the latest articles on our Pink channel!


Did you miss these?

ALSO READ:  Meeting Menswear Designer Alex Mullins